CRM (CUSTOMER RELATIONSHIP MANAGEMENT)
All customers have different terms and preferences, all of which must be maintained and updated. RamBase CRM (Customer Relationship Management) application allows to maintain customer contact information, customer dialogue, and holds information on preferences, bidding identification number and financial data, including payment terms and customer balance. You may also register a representative for the customer (an agent). Rambase auction solution also has a mirrored supplier for each customer and vice versa. These will have the same account numbers, and there is functionality for handling them as one instance, for example, regarding the settlement with a focus on both sales and purchases (clearing).
Classification of customers:
You can classify customers based on their interests and general status. The criteria can be defined by the auction house – commonly used classifications are: general interest, VIP customers, use of an agent in a bidding process, etc.